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Other Campaign Adwords Targeting Options

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  1. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    The problem: Google has given us options in the way of targeting settings in AdWords. In AdWords, run a geographic report (Dimensions > Geographic): Test Campaign B: Go old school and create a campaign that targets all of the U.S.or whatever...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Export keywords or view in AdWords Editor (or other PPC management platform). The search terms report in AdWords offers...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. Failing to use these targeting options or some combination thereof pretty much guarantees a...

  4. 3 Tactics for Demographic Targeting on the Google Display Network

    Below is a snapshot of the Topic Targeting option within the Display Network tab of the AdWords UI. Here is the scoop straight from the AdWords Support information: Interests can be added to each individual campaign within your GDN options screen...