SEO News

Other Campaign Adwords Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...

  2. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Previous experiments with call tracking proved successful for advertisers and yielded some interesting results. AdWords Call Metrics are now available to all advertisers in the US and Canada. Launched towards the end of last year, call tracking has...