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  1. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. AdWords Editor The AdWords and Bing interfaces only go so far. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site. Buy Attention on Google AdWords So implement a guest posting campaign when you publish your content asset, working in a link...

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. Breaking the actual link earning process down is a really useful way of...