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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results.

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...