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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Make the most of the campaign priorities to push your most important inventory. If your search queries are very brand-heavy, there is also now the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results.