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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": This information is primarily on paid advertising...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Group interviews, "best of" blogs, huge tool lists are all great examples of content types you can leverage to scale your efforts. So implement a guest posting campaign when you publish your content asset, working in a link back to it as a useful...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  4. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). This is good news for merchants who are worried...