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  1. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Campaign Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile Google says: "Crowd Source Google Analtyics Insights. Google released the Dashboard Analytics Solutions Gallery more than 14...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...