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  1. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Keynote - The Digital CMO - Jim Brigden, Chief Client now they're...

  3. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. Act 1: Mobile is Behind Massive Growth in Digital Media Usage We're still in the early days of mobile campaign effectiveness...

  4. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    The perception that traditional branding metrics are not possible or meaningful for digital media is misguided," said Scott Howe, corporate vice president of the Advertiser and Publisher Solutions group at Microsoft.