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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said PPC managers across the board use the AdWords Grader, including agencies. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Breaking the actual link earning process down is a really useful way of...

  3. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. To set the percentage value, it is recommended that...

  4. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man...

  5. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and agencies to predict the effectiveness and “shareability” of their video content before they invest in a campaign budget to disseminate it...