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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said PPC managers across the board use the AdWords Grader, including agencies. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Breaking the actual link earning process down is a really useful way of...

  4. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. To set the percentage value, it is recommended that...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man...