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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. I've been writing and rewriting ads and copy around these benefits for a while, and the campaign is stalled and I'm feeling stale. We've tried all the ad angles we can think of, and...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  3. How B2B Advertisers Can Win on Facebook, Just Like Salesforce

    Think of the social actions as a bonus, and on-going community building and content delivery because, well, Facebook distribution of your content just ain’t what it used to be. In the case study, Facebook showed Salesforce’s News Feed ad campaign...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Over the years, the digital ad industry has had the ability to tie...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    Content flow: Work on how to ensure consistency of delivery and that what you deliver has variation to ensure it is engaging and retaining. Breaking the actual link earning process down is a really useful way of structuring the idea creation...

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! Effective reach measurements are typically straightforward and are easy to measure as the data deals with...

  7. Leveraging Twitter & Facebook Ads at #SESChi

    Social media advertising will be a huge part of all of our media budgets in the future, we just have to be patient for the ad delivery methods to catch up with our budgets. Freid agrees, noting that “if you set up and manage your campaign properly...

  8. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    If they disappear at the end of the day they're likely using "accelerated" delivery. If they appear sporadically, they're likely using "standard" delivery. For each keyword you can now see the following metric for your own campaign and each of your...