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  1. Using Multipliers Effectively in AdWords

    Keywords, topics and placements and "contextual" triggers. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the...

  2. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...

  3. A Strategy Map for Google Display Network Success

    Keyword (Contextual) Targeting For example, don’t just run keyword (contextual) targeted campaigns. Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  5. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...