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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they...

  2. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad...