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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords are a perfect testing ground to find keywords that you'll want to move to your alpha campaign (proven keywords) as exact matches. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on Amazon that drive...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. This has become somewhat of a mantra for the marketing community ever since Google's ZMOT...

  5. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. With consumer rating annotations, when people click on an ad's rating, they can drill down...

  6. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It'll show search volume, create ad groups, and provide demographic data – all in Excel. This is a simple, yet often overlooked, way to streamline...