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  1. Bing Ads Enhances "Change History" Page

    Changes are grouped by Campaign, then by Ad Group," Bing adds. The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing has announced enhancements to the Change History page in Bing Ads.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Just looking at one account over the past seven days there were about 600 different search phrases that were not in the campaign, but were displayed for queries. The most common approach for a national campaign is to put it in market targeting just...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...