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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. You're comfortable setting up a display remarketing campaign through Google Display Network...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking...

  3. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Consider what ad groups you want to create under your All Products ad group carefully as they will form the structure for the remainder of your campaign. Once you've broken out your Google Shopping Campaign, continue to test different ad groups and...