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  1. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information.

  2. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  3. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Best SEO Campaign: Portent, RealTruck.com - SEO Campaign

  5. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Here you can select whether you want your...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. When people find out I’m the author of Google AdWords for Dummies, the second...