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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords are a perfect testing ground to find keywords that you'll want to move to your alpha campaign (proven keywords) as exact matches. So much is on the minds of marketers, but often, marketers skip past boring topics like keyword...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas...

  4. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. One of the biggest challenges marketers face is understanding what to do...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Immediately many compared it to last year’s enhanced campaign migration. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers wanted to keep separate, this update should be very...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of...