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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The post covered syndication problems, indexation and Panda, keyword hoarding, and other interesting findings. In this post, I’m first going to cover some new information I’ve learned about Panda. Then, after analyzing more companies impacted by...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  5. Easy Landing Page Testing Using DoubleClick Search

    This post will give you an easy fix to help you solve the age-old question (or at least the one I've been asking since 2010) – how can I improve conversion rates? After a test shows significance, you will have a few choices in DoubleClick; you can...