A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. Content There's a fine line between repurposing good content and making Google angry.
If your site isn't a resource, you need to provide unique content. Does the content use proper spelling and grammar? Can you contribute unique content? Is there steady content on the site? Don't try to sneak crappy, irrelevant anchor text in your...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Don't take images from Google; instead, find and cite the original source. Don't pin Flash content in your banners. Always accurately depict the video content in the titles, descriptions, and tags. If you haven't yet incorporated Pinterest into...
Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. At first the algorithm couldn't pick this up and people would stuff relevant content in the page...
The amendment allows governing bodies to restrict information, including Web content related to suicide, drugs, and child sex abuse without first going to trial. Other critics of the law say it could lead to more censorship by the government...
Content types that may apply here include: Play with the mix until you are happy and you'll ensure you don't leave any particular visitor waiting on content that floats their boat. The original concept for this effective kind of learning first...
The campaign resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
R.B.internal content coordinator for a PR department) Original Photo Credit: Calsidyrose/Flickr International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the...
You hear a lot about duplicate content when SEO folks demand "unique," but search engines go way beyond merely checking for plagiarism, they're also looking at timestamps and other signals to understand who the original author / publisher or...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Original support will be limited to the music and...
Now we have thousands if not millions of sources for original, high quality content. As digital marketers, we'll need to embrace content curators and develop relationships with them. Not just with books, but with content in general.
Turning on a dime with good content is critical, and simply being fluid in social monitoring and content response are the key considerations here. There are essentially two types of real time content.
WordPress is one of the most popular content management systems available today. Tip: You should rely on better content than the default post and page. If you want to have better sample content you can download the WP Example Content plugin by Josh...
Note: Keep original profile unchanged! Add filters to the new profiles (not the original profile! For example, when someone goes from landscape to portrait, how will it move and shift the content around?
Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. The second type "repurposes" content that was originally produced for television or a partner's owned and operated site (e.g.
Content should be created with specific intent in mind, with headlines, and/or graphic headers that are obvious, short, surrounded by adequate white space. My previous article extolling the death of keywords talked about developing intent-based...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
This notion is at the very core of the original PageRank thesis. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in...
In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and credibility for your awards, and do targeted outreach.
