You hear a lot about duplicate content when SEO folks demand "unique," but search engines go way beyond merely checking for plagiarism, they're also looking at timestamps and other signals to understand who the original author / publisher or...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Original support will be limited to the music and...
Now we have thousands if not millions of sources for original, high quality content. As digital marketers, we'll need to embrace content curators and develop relationships with them. Not just with books, but with content in general.
Turning on a dime with good content is critical, and simply being fluid in social monitoring and content response are the key considerations here. There are essentially two types of real time content.
WordPress is one of the most popular content management systems available today. Tip: You should rely on better content than the default post and page. If you want to have better sample content you can download the WP Example Content plugin by Josh...
Note: Keep original profile unchanged! Add filters to the new profiles (not the original profile! For example, when someone goes from landscape to portrait, how will it move and shift the content around?
Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. The second type "repurposes" content that was originally produced for television or a partner's owned and operated site (e.g.
Content should be created with specific intent in mind, with headlines, and/or graphic headers that are obvious, short, surrounded by adequate white space. My previous article extolling the death of keywords talked about developing intent-based...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
This notion is at the very core of the original PageRank thesis. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in...
In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and credibility for your awards, and do targeted outreach.
If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: Click on the button again to return to the original version of your photo. At least according to Google Nose, one of the latest...
From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting. It shows sites that link to your content and in what context those sites refer to yours.
This will probably lead to some original and creative campaigns, but also to commercial spam on user-created topics, such as the Twitter trending topics based on jokes, that brands often use in a clumsy way to try and look cool," Gaudette said.
Searchers will also often times search multiple times before settling in on content. Track this over a long enough period of time and use Google Analytics to also store the original traffic source. A paid ad gives advertiser full control over...
That means brands with verified accounts like Honda, McDonald's, and Walmart can see how Pinterest users organize and share their content on the network and learn more about how those users want to incorporate the content into their lives...
If not, drop a thousand (or even a few thousand) words of original, value-add content. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude among marketers is in lock...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. Note: This kind of search intent can be capture through the...
Number of original named entities used in the story. Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular...
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds SEO Has Changed Forever More than two-thirds of client-side respondents (70 percent) to a new report from...
