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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Orient What does it mean to orient? In most cases this part happens simultaneously with the Orient step as you form your decisions while orienting based on the new observations. The concept is simple: every decision is based on an ongoing, never...

  2. 7 Tips for Landing Page Greatness

    The purpose of the image is to add some visual candy to the page and help orient the visitor to the product and headline. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be...