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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  2. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...

  3. Social CRM: Mainstream Practices vs. Essential Requirements

    Many organizations are touching the tip of the iceberg when it comes to social CRM (now hopefully the image makes more sense). In many cases, mainstream social customer relationship management (social CRM) practices are missing out on the essentials.