SEMPO is staying out of the fight, while SMA-NA is jumping in and siding with Wall. I can understand the caution, but then again, you kind of like the chutzpah of fledgling SMA-NA deciding to take the potentially risky move and diving in.
For more information on these groups and links to articles about them, see SMA-NA Forming - Now A Direct Challenge To SEMPO? The guide was developed for individuals and organizations who hire SEO firms.
Here's a January 2005 blog post by Danny about SMA-NA and other organizations. News in one of our SEW Forums that the SMA-NA (Search Engine Marketing Association, North America) website has just gone live.
