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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. For regional events, consider outreach to local business publications and...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. Content isn't 100 percent visible to search engines.

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Most global organizations have established unique intra-departmental processes and alliances across divisions, and some have become more sophisticated than others. However, integration continues to be a problem, especially across organizations with...