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  1. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. If you haven't been using any rich markup schema...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Our survey shows that successful SEOs are rapidly ascending in their organizations," he said. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such...

  3. Pick Up on Current Events for Link Building

    Famous people, events, organizations, popular websites, and media labels have attention and they want to keep it as long as possible. Giving your website an active role in current events is a lot more efficient than creating the media attention...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. All organizations need a blog for short- and long...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    On the other hand, subscription modeled organizations will almost certainly have majority of content on their own properties. For example, lead gen organizations with very little existing visibility are likely to lean toward having content picked...

  7. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...