The survey report states that many organizations are engaged in "random acts of content development," lacking cohesive strategy. As indicated in the survey, B2B decision-makers cited professional organizations and online communities as the most...
When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted through social media to garner feedback. They're the biggest descriptor of your business, your self-identifier, and...
If you find yourself admitting that it isn't, consider whether it's worth pushing the pause button on your content creation to figure out how you might start to transition your organizations content strategy to one that creates content you'd be...
Media organizations Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive...
As such, it will speed up the link between searches and services, minimizing the risk of organizations losing business through lengthy search processes or complicated web pages. Russian-based search engine Yandex announced a revolutionary way for...
Forget moving the organization fast enough to correct for the eventual algorithm fix around these tactics, it's challenging enough to move organizations this big to even take advantage of them in the first place!
Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. Journalists, move over. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR...
In addition, the two organizations will collaborate on original list posts that starting today will be published to CNN.com. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up efforts...
Sometimes the organizations behind the holidays don't do a good job of promoting them and may be open to working with others. SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial...
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. For most organizations it's now a crucial piece of the marketing puzzle.
Marketers working in financial services, health care and pharmaceuticals, or insurance, for example, must convince their organizations to balance the need to minimize liability with the opportunity to generate visibility.
Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial intelligence using quantum computers.
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
Credited to John Boyer, a fighter pilot, this framework has been adopted by numerous organizations around the world including militaries, businesses and government entities. War is the realm of uncertainty.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
A post from the BBC last week reported Google said it's following the footsteps of organizations like the United Nations, which voted to grant Palestine "non-member observer state status" in November 2012.
Digging deeper into the data to uncover successes in SEO is critical for B2B marketing performance measurement, especially for organizations that rely more heavily on organic search. This question comes up frequently in client meetings and...
Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.
The HARO community consists of over 100,000 PRs, businesses, and organizations who are looking for publicity and are willing to contribute to your story. Most of us are under pressure to create, fresh, compelling content, whether it is to promote...
The curators probably won't be individuals, but organizations that hire leaders in a given vertical. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound...
