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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The content of the website is produced by different authors or organizations, but the website has very active editorial standards. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    It's worth noting that these tweets were not from news organizations. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Some organizations may continue to view mobile as an "add-on" or supplementary effort when planning for digital interaction with customers. If you're still struggling to leverage the website to support goals, you have some catching up to do, as the...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. Many organizations are just starting to build out dedicated content teams and can be...