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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership, organizational, teamwork, listening and coaching skills. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college...