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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Ensure proper tagging structure (master tag) – Make sure your tagging is correctly implemented so that the data you are seeing is correct. Beyond determining which attribution models would work for the organization, they also had to look at the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. More importantly, what decisions have you been able to drive in your...