And this will enable your organization to put different "horses" on different "courses. A year ago, I wrote an article for Search Engine Watch entitled, “It's ‘Horses for Courses' at SES London. In other words, there are courses for horses at SES...
Now, if you haven't decided to attend “The Premier Event for Search Engine Marketing & Optimization” yet, check out the conference at a glance, which has been updated since I wrote Its “Horses for Courses” at SES London back on January 8.
And sending a team will enable your organization to put different "horses" on different "courses. One of my favorite British expressions is "horses for courses. Certain horses run better on certain courses.