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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    That's why most organization tend to go with intuition when it comes to messaging and refinement over time rather than pure A/B testing. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Everything an organization puts out doesn't have to be brand new content.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    How will that work within the structure of your organization? The reason for this being that you're not just going to be building content, you're building a fully fledged campaign, and for that you will need that support from everyone in the room...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the...

  7. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More importantly, what decisions have you been able to drive in your organization as a result of this segmentation? Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you...