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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    How will that work within the structure of your organization? The reason for this being that you're not just going to be building content, you're building a fully fledged campaign, and for that you will need that support from everyone in the room...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Data that lives in disconnected silos has little value to the...

  5. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More importantly, what decisions have you been able to drive in your organization as a result of this segmentation? Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Google Analytics wants to make sure all the people in the organization have access to data. However, in the spirit of making data available to the entire organization...