Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
The logo designation is part of the Organization markup within schema.org. The tag markup looks like this: code>
What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. From search marketing to social media, these are business game changers that open new opportunities...
Nonprofit Marketing: A Quick Start Guide to Fundraising
As the parent of a type 1 diabetic, my organization of choice is the JDRF. A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired.
Which Social Network is Best for B2B Marketing?
The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. To do so, a B2B organization must first have a solid social media plan that defines the market position and a...
YouTube's Expanded Home Page Feed Offers Brands More Visibility
YouTube will continue to focus on the personalization of the feeds contents and organization with future updates. The organization and prioritization of these types of updates will depend largely on your viewing behavior.
Free Design Template or Pro Web Design? 12 Things to Consider
If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously. The size and type of organization behind the effort affects their approach.
Facebook Promoted Page Likes: How to Get Started
These ads invite people to like an organization's official Page on Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages.
7 Essential Skills for Managing PLA Campaigns
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. When thinking about how to manage an emerging (and growing!
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
Class notes: Has anyone in your organization done anything noteworthy recently? Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc.
10 Vital Steps to Building Social Influence
It is not a choice between old vs new, but rather who we are and who we want to become that can make an organization lively and productive – or tear it apart. Influence is a powerful word, permanently ingrained into the digital landscape in which...
Quora Best Practice Tips for Brands
Assign and train experts to contribute to discussions: For each sub-topic/conversation that you would like to contribute to, identify experts in your organization who can add value to these conversations.
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
5 Basic Tips to Improve WordPress for SEO and the User Experience
Some larger sites do have a need for this for better organization, but it’s an unessential setting the majority of the time. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily...
Social Tragic-ology: How Brands Learn to Be Part of Real News
Chances are if they don’t then neither does the organization: In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. According to a recent study, 70 percent get most of their...
How to Be a Marketing Leader: Make Everyone Around You Better
It's the ability to make the people around you better because it makes the entire organization better. In most cases, this type of analysis will take about 30 minutes, but will help you construct a plan that will improve the overall performance of...
Streamlining Social Content Promotion
If the organization has one person per social media channel, multiple people may need to read and reprocess the content to include the promotional introduction. The social networks all use metadata to pull in a preview of your content.
The Content Marketing Elephant & the Enterprise
To be certain, content creation processes vary widely from one organization to another. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John Godfrey Saxe.
Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint
Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...
Top 5 Reasons Against Implementing a Tag Management Solution
By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine many of the same use cases and value assessments. Let’s face it, the competition is stiff, and vendors are at each other’s...
Google Authorship Presents Branding Opportunity for SMBs
Although the rel=author tag is designed for individuals, one can always use their organization’s logo in place of their own picture on a Google+ profile. The rel=author tag is particularly powerful if you're in a business where your personal brand...
