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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    That's why most organization tend to go with intuition when it comes to messaging and refinement over time rather than pure A/B testing. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Everything an organization puts out doesn't have to be brand new content.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The present protocol for government research involves an organization called the National Technical Information Service (NTIS). A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the...