SEO News

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to...

  2. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The present protocol for government research involves an organization called the National Technical Information Service (NTIS). A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  7. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Search, social, content, and digital marketers probably agree it...

  8. Google+ Pages Dashboards Now Link to Google Analytics

    Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page. Simply put, if your company's Google+ page links back to your...