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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    All content on the website is produced by the same person or organization. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    That's why most organization tend to go with intuition when it comes to messaging and refinement over time rather than pure A/B testing. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Everything an organization puts out doesn't have to be brand new content.

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to...

  6. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The present protocol for government research involves an organization called the National Technical Information Service (NTIS). A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For...

  7. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  8. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...