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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will take on senior executive positions in the new Covario/iProspect organization. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  3. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...