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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword? These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to...

  3. Keyword Phrase Value: Click-Throughs vs. Conversions

    In these instances, I suspect organic listings, due to their ability to bold more keywords in the search query, are picking up a majority of the clicks. Learn about PPC management, keyword research, search engine optimization (SEO), social media...