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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. And even though the focus is on the content marketer for this module...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Good news for mobile sites: BrightEdge research showed there was not a...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's right, 70 percent less pages indexed yielded more Google organic traffic. And when I say pummeled, I'm referring to losing more than 60 percent of Google organic traffic overnight. There were a number of companies that reached out to me with...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: Get desktop and mobile organic landing page metrics next to each other to identify and optimize outliers. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience...

  5. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Paying For Google AdWords = Higher Organic Rankings The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. Then, there's the exact opposite conspiracy theory: that you'll rank better in organic search results if you...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...