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  1. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. But today I look at it as a blended force of paid and...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically.

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    SEO Insights for Google Organic "(not provided)" All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Outcome: In the example above, the disparity between AdWords and organic conversions...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. We've been seeing the writing on the wall for quite some time when it comes to the...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...