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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. Last-Minute SEO - Here Come the Holidays!

    Organic Search Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. You never stop working on your organic strategy just because you might have missed...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more.

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This may or may not be a problem, depending on whether the URLs are important organic landing pages. Finally, as it is may not be possible to fully replicate JavaScript functionality via static pages, this means you are in effect creating a...