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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    We can no longer precisely track traffic for Google in organic search at the keyword level. Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well.

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Increase in "good" organic search traffic. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline. Increase in "good" organic search traffic.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  6. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Understand your organic search traffic, including which landing pages are receiving the most traffic, and why. They had built up strong domain authority and wanted to use that authority to drive organic search traffic to affiliate pages.

  7. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. For example, recently jostling for budgets, a client asked how much an additional $20...