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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword? These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to...

  4. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Even though Google has never officially said that it tracks CTR in organic search listings, experienced SEOs know that does seem to be a correlation. Google have never liked talking about how to improve rankings per se, so will instead push the...

  5. Keyword Phrase Value: Click-Throughs vs. Conversions

    In these instances, I suspect organic listings, due to their ability to bold more keywords in the search query, are picking up a majority of the clicks. Learn about PPC management, keyword research, search engine optimization (SEO), social media...