SEO News

Organic Search Traffic

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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. When Facebook finally admitted that organic reach was down for...

  3. Can Groupon Break Into the Search Market?

    From an organic-side perspective, unless they're adding valuable content, it will not perform well," Spiegel says. By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email.

  4. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. A drop in traffic tied to the Panda algorithm has to be related to content, right? You may start at the most likely culprit based on which algorithms...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  6. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Review the multi-channel funnel data of both paid search traffic and organic search traffic...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  8. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. After users click on an article or go to a page, content discovery widgets will put pieces of related content in...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. How much of your traffic is mobile, and how well is that segment engaging with...