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  1. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Your rankings are up, traffic is up, and conversions are looking good. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to organic search – meaning an...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Understand your organic search traffic, including which landing pages are receiving the most traffic, and why. They had built up strong domain authority and wanted to use that authority to drive organic search traffic to affiliate pages.

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been higher. Take the list, get your baseline rankings, and compare it against a broad set...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. For example, recently jostling for budgets, a client asked how much an additional $20...