In addition to having a presence in organic search, having a presence in paid search can be equally as effective. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC...
Rather than pitting paid search and organic against one another, it may be necessary to take into account the benefits higher organic rankings may have on PPC performance as much as that organic can’t always replace PPC.
Rather than turning off paid search completely as organic rankings improve, try to leverage high organic rankings for higher quality score (and therefore lower cost per click). Although this argument may be a little “chicken and egg”, it should be...
This is a new element in quality score for paid search listings, and a supplement for inbound links in organic rankings. Organic rankings between 1 and 3 reduced paid search investment on the same keyword by more than 70 percent while maintaining...
Google have never liked talking about how to improve rankings per se, so will instead push the concept that +1 will improve clickthrough rates in organic listings, which is merit enough for webmasters to adopt it.
New early data released today by SISTRIX indicates that article sites, price comparison sites, and business directories have taken the biggest falls in Google's organic search results. Bing, which now powers Yahoo's organic search results...
While it is only speculation, the evidence and my instincts point to the likelihood that Google (and "any reasonable search engine," for that matter) are using metrics similar to CTR to help calculate the rankings of organic results.
The primary reason we're doing this is to enhance our organic rankings (at least in relation to the purpose of this article). Improve Your Organic Rankings With Google Places, Part 1 Improve Your Organic Rankings With Google Places, Part 2
Paid listings may increasingly get more clicks at the expense of organic listings. SEO: Paid Search as Your Organic Competitor by Alex Cohen The balance between paid and organic results in the SERPs in shifting.
Alex Cohen yesterday wrote about how paid results are increasingly getting clicks at the expense of organic results in "PPC vs. SEO: Paid Search as Your Organic Competitor. Learn about PPC management, keyword research, search engine optimization...
Also, these meta tags only work for Google News, not for any other search engine or even Google's regular organic listings. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building...
One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC ad if there is one occupying the top spot over the organic listings.
Because organic rankings are so valuable, natural results are among the most seriously abused spam playgrounds on the web. We know it's an organic search result because the listings aren't paid. Obviously, SEO is a valuable skill because prominence...
Quoting Shar VanBoskirk's Forrester report, US Interactive Marketing Forecast, 2009 To 2014 in our conversation, Jim Yu, CEO & founder of BrightEdge, said 72% of clicks are organic whilst only 28% of clicks go to paid search listings, yet out of a...
The big one will be that anyone who has good listings in Yahoo's organic results will see a drop if they are not equally well ranked in Microsoft. The two had previously given details about some of the paid search changes, but this release goes in...
PPC advertising and organic rankings in Baidu are now easier than ever. How to Improve Organic Rankings on Baidu With the decrease in paid search listings came a significant opportunity in organic search results.
We've heard many times that Google treats the division between PPC and organic listings like the separation of church and state. StubHub is a good example of a big PPC spender also having great organic listings from what appears to be paid links.
I saw one Web site go from basically "nowhere" in the rankings to top rankings for some highly competitive keywords within three months (from 600 organic visitors per month to more than 8,000 organic visitors per month) because they spent...
Keywords & Content: Search Marketing Foundations presents an overview of the important keywords customers are searching for and how to target the right terms in paid and organic search marketing. Discover the Power of Linking: Link Building Basics...
