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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Measure the organic traffic your content is getting from search engines.

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    If that's the case, think about moving to a SEO-friendly platform, like Magento or Shopify. Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic Depending on the ecommerce platform you're using, concentrating multiple versions of a...

  3. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    With the announcement, Marin announced partnerships for Channel Connect that include AOL, Adlux, adMarketplace, BrightEdge, Sendori (Ask.com), Yandex and an organic search partner, Conductor. In addition, Marin added a new organic feature that...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...