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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Those with their sleeves pushed up working day-to-day on SEO know the reasons why this...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Note: You can find this data in the illustration above by clicking Traffic Sources>Search>Organic and then selecting a Goal Set in Google Analytics. What's more, proprietary conversion data helps you figure out what is and what isn't working for an...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point.

  6. Measuring Content Success: 2013’s Key Data Challenge

    Most businesses are used to using analytics tools to decipher ROI and of them all Google’s treasure trove is the most widely tested and trusted. This can prove really useful when examining specific content campaigns, and can also be used to create...

  7. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been...