It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. As a matter of fact, in many cases, those long tail terms the...
Paid search needs a strong co-optimization plan and high degree of collaboration with the organic search team for maximum results on both sides of the aisle. That is especially true if one wants to maximize conversion from the traffic generated by...
Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects. The same trend is evident when analyzing the traffic patterns of our other enterprise...
So it is with great pleasure that I share some strategies and tactics that my company BusinessOnline has used to increase some of our client's year-over-year organic search traffic. Additionally, marketing channels including event marketing, PR...
For more on duplicate content, here's Ray "Catfish" Comstock's advice and what Google has to say. Hopefully you've been following Search Engine Watch's coverage of Panda (full reading list below), and the factors that we've identified as the most...
If each of these groups recognizes the role that organic search plays in driving traffic and ultimately leads or sales to the website, SEO activities begin to be prioritized accordingly. Additionally, it's helpful if these folks are educated on how...
The First Steps to High Rankings in Google by Ray "Catfish" Comstock That will be the focus of antitrust regulators as they formally investigate complaints of discrimination in Google's paid and organic search results.
The Importance of Localized Content - Local SEO Takes Center Stage by Ray "Catfish" Comstock Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings...
By doing so you not only increase your propensity to show up in organic search queries in those places, but you also potentially improve your conversion rate by creating a more custom experience for those users which speaks specifically to their...
He's moderating some heavyweights today: The brilliant Ray "Catfish" Comstock (SEO Director of Business Online), Richard Zwicky (Founder of Enquisite) and Jon Glick (VP of Become.com). Catfish is up next.
The other half of the equation is organic search rankings. Organic Search Rankings Correlating rankings to traffic, organizing organic traffic referring keywords into two groups, brand and non-brand, and then measuring the long tail performance of...
