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  1. The Evolution of SERPs and User Behaviors

    We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic listings) users spend more time on the first map listing. Users aren’t really paying attention to the Carousel and gravitate...

  2. Last-Minute SEO - Here Come the Holidays!

    Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes. Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how well...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. And most of us in the SEO industry are always finding a need for a new tool. Create an Industry Survey If you're looking for a more targeted industry problem, you could...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...