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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. I think of organic, expanded," said Kristine Schachinger...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. And most of us in the SEO industry are always finding a need for a new tool. Create an Industry Survey If you're looking for a more targeted industry problem, you could...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. In September 2013 marketers witnessed the single biggest change to happen in this industry since the introduction of off-page...

  6. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level...