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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. When Facebook finally admitted that organic reach was down for...

  2. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Review goal flow reports for both paid search traffic and organic search traffic

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?

  6. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time...

  7. The Evolution of SERPs and User Behaviors

    If anything, they’re paying more attention to them as Google quietly makes them look more and more like organic listings. We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Organic traffic From more humble beginnings of White Hat SEOs touting "content is king" to massive...

  9. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  10. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  11. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  12. Last-Minute SEO - Here Come the Holidays!

    Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes. Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how well...