While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. In the case of a search on "jaguar", a user could be looking for the car, the...
A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. As keywords move up in the SERPs to reach the tipping point for click-through rate and...
The "pizza in Denver" results showed the map result received 32 percent of the clicks, followed by the first image in the carousel at 17 percent, and then the first organic result at 11 percent. The organic results also cannot be discounted.
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. Organic search is widely recognized as one of the most effective methods to leverage data to reach...
The most obvious of these integration points is between paid and organic search. The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword?
Increase in "good" organic search traffic. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline. Increase in "good" organic search traffic.
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. I’ve had great experiences involving local link building...
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. And I have a strange feeling that soon enough these products will no longer only rely on search...
You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search results that can increase your organic click-through rate.
Organic Search Last but not least is organic search. In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7. While you can't specify which organic site links will display, you...
Has your site been subject to a steady ongoing decline in organic search traffic? Let's increase organic traffic by getting lots of web sites to link to us (without a concern about the relevance an quality of those sites).
Categories are another component on your blog you can leverage to boost your organic search efforts. Drive more organic traffic. Besides making archived content easier to find (a common thread here), categories help classify and silo your content...
The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the...
The easier you make your content to read, the easier it is for users to understand, connect, and share – this is essential for SEO and organic links. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. On the negative side, because of Google’s ownership of Google+ however, any article shared on...
Graph Search Passing Keyword Data: Based on that last bullet, some of you might be thinking more about the Bing fallback results and its impact on organic search traffic. Then I'll cover Bing's connection to Graph Search, including both organic and...
The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. This is an interesting development, considering...
