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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Local SEO and SEM are time consuming and tedious, though. Map rankings can easily improve when pages with localized URLs are attached to...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. Meaningful SEO Metrics: Going Beyond the Numbers - SES San Francisco

    Non-brand traffic more heavily relies on your organic search efforts. Imelda blogs at SEM Booty and is also on Twitter @imeldak Localization and personalization has an impact on rank particularly because search rankings aren't as homogenous as they...

  4. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Search plays a role when you use PPC or organic search to grow your subscriber list.

  5. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. If you're putting keywords on your pages but not building links to those pages with good link text, you're hurting your chances at ranking as a means to increase organic site traffic.

  6. SEO Basics: Effective Iterative Keyword Research

    There may be a problem if your SEM partner insists on using only the keywords that they have chosen for optimization on your site. Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm...