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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. It’s likely that organic posts with high engagement will produce similar results...

  2. Search for SEM conference and find SES New York 2009

    When I conducted a search yesterday on Google for "SEM conference", the top sponsored listing was for Search Engine Strategies New York. And that's why the SES New York 2009 agenda overview features a ton of conference sessions and training...

  3. SearchDay | Give SEO Time!

    Google Cashing in on Branded CPC Feb 5, 2009 Something I've noticed and I'm curious how much it may be costing those who perform branded SEM. If you're not careful, you could end up with two competing teams -- one driving paid search, and the...

  4. Testing Your Online Business Plan

    I also get e-mails from a lot of folks who are disillusioned with SEM. You're probably not going to rank your brand new domain for organic searches right away, so just worry about PPC right now. Monetizing a Web site is so much more than slapping...

  5. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. SEM is an ongoing process that requires art and science -- invest the time to do it the right way. If you're putting keywords on your pages but not building links to those pages with good link text...