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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Local SEO and SEM are time consuming and tedious, though. The search giant ranks multi-location brand websites based on three common sense...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    The second study scrutinized the order-value to see if users coming from paid ads were buying more or less than organic search referrals. Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all...

  5. Focusing Your Message from National to Local, Part 1

    Organic Search Organic Search Here are six tips for aligning your national and local SEM efforts. Paid Search Paid Search Leading with the national brand will ensure that your multiple outlets in a market appear together in a more organized fashion...