SEO News

Organic Search Paid

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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Review goal flow reports for both paid search traffic and organic search traffic Review the frequency of both paid search traffic and...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  4. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. In the most basic definition, native advertising is paid content presented in the same format as all other content...

  5. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes.

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. Finally, they’re looking at landing pages a lot more closely...