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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  3. The Evolution of SERPs and User Behaviors

    If anything, they’re paying more attention to them as Google quietly makes them look more and more like organic listings. We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  7. Last-Minute SEO - Here Come the Holidays!

    Organic Search In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. However, the term "organic" is typically paired with the term "search" for practical purposes.

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I recommend first determining how much mobile traffic is hitting your website from organic search, and then from Google organic. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  9. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. AdWords' paid and organic report. Finally, they’re looking at landing pages a lot more closely...