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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    At a basic level, analyze the performance of your organic social content and begin to execute advertising with that build off variations of this content. To be more discreet with testing, consider implementing ad types that that don’t require the...

  2. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  3. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. When Facebook finally admitted that organic reach was down for...

  4. Can Groupon Break Into the Search Market?

    From an organic-side perspective, unless they're adding valuable content, it will not perform well," Spiegel says. If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon...

  5. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  7. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  8. The Evolution of SERPs and User Behaviors

    If anything, they’re paying more attention to them as Google quietly makes them look more and more like organic listings. We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users...