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Organic Search Eye Tracking

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  1. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. If anything, they’re paying more attention to them as Google...

  2. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This is a shame considering real-time analytics is eye candy while segmentation can be business-changing. Similar to the first segment, this one looks across all of your visitors and isolates those who have been to your site through an organic...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Q: What is the distinction between the purple “Web (Organic)” line...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Cookie Laws, One to Keep an Eye On Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to be taking up more and more real estate on search results pages...

  6. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    No.the video result, seems to have outperformed even the top organic result, as least as far as drawing the reader’s eye to it. We’ve seen some interesting and sometimes surprising eye-tracking studies, including the one we did last year with...