Utilize user experience and eye-tracking studies and incorporate the findings into your interface. The easier you make your content to read, the easier it is for users to understand, connect, and share – this is essential for SEO and organic links.
For Google, Medium: Organic s eye view, it's useful to conduct deeper drill-downs into this data by source – such as Google or Bing – in addition to medium, which is organic search for organic content research.
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Q: What is the distinction between the purple “Web (Organic)” line...
A key component of your 2013 enterprise SEO strategy should involve keeping an eye on competition since what they do affects you too. Understanding where your competitors are positioned in SEO is one important aspect in today’s competitive...
For years, all of us in the SEM industry have been inundated with eye-tracking studies that illustrate the “golden triangle” of the SERPs. Users see the top 3 ads and the first few organic listings and little else.
In the blink of an eye, your dreams of expansion have turned to the gut wrenching reality of looming layoffs. To do this, log in into Google Analytics and select Traffic Sources->Sources->Search->Organic and select a 6 month date range.
Cookie Laws, One to Keep an Eye On Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to be taking up more and more real estate on search results pages...
Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta.
No.the video result, seems to have outperformed even the top organic result, as least as far as drawing the reader’s eye to it. We’ve seen some interesting and sometimes surprising eye-tracking studies, including the one we did last year with...
As mentioned earlier, if you keep your eye on conversion, you have a better chance of keeping your job. One of the first pieces of advice I give to clients and colleagues is to apply this same mindset to organic search.
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
Just this past week an advertisement from the Twitter profile of an applicable business directory caught my eye, and I was able to submit (and acquire) a couple links for a client as a result. Instead of focusing on using Twitter only as a...
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
The Wall Street Journal's report shows they don't fully understand the issues, but they do have an eye on the impact complaints may have on the company's bottom line. The company's organic search and paid search seem to be generating far more...
In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...
Take a look at this recent eye tracking study provided by CNET comparing the SERPs of Google Japan with Yahoo Japan. A primary will allow you to develop your keywords with strong analytical backing, maintain an organic structure by following one...
Furthermore, aligning its corporate brand with software as opposed to say, indexing data, works towards Google's advantage in the public eye. I think a more important trend to watch is the increase of AdWords "attacking" organic search, as I...
Marketers may have to rethink organic rankings to accommodate these new scrolling listings, as they may throw off eye tracking worse than universal results already do. Others significantly rolled back their organic content out of fear that...
In it, they discussed early eye tracking studies of universal search results showed a prominent bias toward an image showing up in the results page. And thankfully, they haven't changed the algorithm, as has occurred in the past when people...
Before Baidu was even a twinkle in the eye of its founder, in February 1998, the U.S.based paid search engine GoTo.com offered advertisers one of the first models of bidding for placement. Professional Edition") reduces the total amount of paid...
