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  1. Last-Minute SEO - Here Come the Holidays!

    Ethically it is a non-issue; it is only unethical if someone practices black-hat techniques without the site owner knowing those techniques were used. Paid has been typically any method other than organic that you paid for to bring your site traffic.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  5. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on...