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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the bounce rate metric and the time on-site metric of both paid search traffic...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Is the day coming when Google will force content creators to create a Google+ account and verify...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the...

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Organic Search: What's Trending for Q1? The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Making sure you create search-engine friendly code. Search engines are geo-locating results more and more – not just the local results...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. I changed the title of this post to make it more clear that I'm talking about guest...

  9. How to Dominate the Entire First Page of Google

    Organic Search Last but not least is organic search. In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7. While you can't specify which organic site links will display, you...