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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. While SEM definitions are accompanied by editorial that...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...

  3. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level...