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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Blurred Lines Between Paid and Organic Content Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    It also increases searchers’ perception of the relevance and trustworthiness of the organic listings and ads by association. Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue...

  4. Keyword Phrase Value: Click-Throughs vs. Conversions

    In these instances, I suspect organic listings, due to their ability to bold more keywords in the search query, are picking up a majority of the clicks. Learn about PPC management, keyword research, search engine optimization (SEO), social media...