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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. In the early 2000s, search engine marketing (SEM) was...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. Conference Agenda Posted for SES London 2011

    Who are the major search engines and how can you best optimize them to gain "natural" or "organic" traffic without cost? While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and...

  4. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions.

  5. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Paid search and organic SEO have proved to be the most cost effective way of driving leads online. A: "Paid Search, Organic SEO. Today, all of us in the search engine marketing industry need to talk the talk of the C-suite and walk the walk of...

  6. SearchDay | 3 Keys to a Successful Web Presence

    Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Search is Search: Paid and Organic Search Synergies SEW...

  7. The Better You Rank...the Better You Rank!

    We're talking about broader issues than the "traditional" organic and paid search. Is "social media marketing" really "organic search"? We can't talk about organic SEO without also addressing other methods of marketing that would make your Web site...

  8. SearchDay: What Are You Converting?

    The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly...

  9. Top SEO Firms Paid for by the Following...

    TopSEOs.com -- This Web site has claimed -- for years -- to rank the Top Organic SEO firms, among other categories. And, when I look at the companies listed in the SEO category (sorry, "categories" -- there's one for Best SEO Company" and one for...

  10. Geary Interactive Acquires Fathom Online

    In order to effectively generate search demand and convert customers' search clicks, the campaign must also include a strong integration with web development, paid and organic digital media planning and data analytics," said Roell.